Looks like Michelle has read that other hyper-cliche, The Secret, along with Fifty Shades of Grey
Her husband won’t stop banging on about being positive and thinking positive. Any legitimate criticism by his political rivals and journalists is dismissed as ‘negativity’ and ‘negative thinking’.
The Secret is a book that began taking over the (less sane) world around 2006. You’re supposed to think positive, visualise what you want, hold the thought right there, and act like you’ve already got it.
And then it will come to you by ‘the Law of Attraction’.
Sounds familiar? Well, there you go.
I couldn’t be bothered writing my own spiel about the book at this late hour, so here’s Wikipedia. You’ll get an idea of why there’s something eerie and ever so slightly creepy and spaced-out about Joseph and Michelle, and why the whole Malta Taghna Lkoll campaign has this surreal feel about it.
The Secret is a best-selling 2006 self-help book written by Rhonda Byrne, based on the earlier film of the same name. It is based on the law of attraction and claims that positive thinking can create life-changing results such as increased wealth, health, and happiness. The book has sold more than 19 million copies worldwide and has been translated into 46 languages, but has nevertheless attracted a great deal of controversy, as well as being parodied in several TV programs.
The Secret highlights gratitude and visualization as the two most powerful processes to help manifest one’s desires. It asserts that being grateful both lifts your frequency higher and affirms that you believe you will receive your desire. Visualization is said to help focus the mind to send out the clearest message to the universe. Several techniques are given for the visualization process, as well as examples of people claimed to have used it successfully to manifest their dreams.
As an example, if a person wanted a new car, by thinking about the new car, having positive and thankful feelings about the car as if it were already attained and opening one’s life in tangible ways for a new car to be acquired (for example, test driving the new car, or making sure no one parks in the space where the new car would arrive); the law of attraction would rearrange events to make it possible for the car to manifest in the person’s life.