The definition is not up to date. It should add that they spend most of their time – that is what is left of it after gym, sauna, club and hair salon – on Facebook, sending virtual gifts, valentines and bouquets to other jkjasdfkajf-sexuals who possibly live next door in the same metro.

Definition of metrosexual: “The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they’re pretty much everywhere.

For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.”

I hardly think the last sentence applies to the PL members and staff.

It’s the first thing I noticed too. We have Kermit, Miss Piggy and now the self appointed Cookie Monster. Fantastic!