Mr Vella, it’s easy to build a brand manual. I can knock one together for you in a couple of hours.

Branding is more about company culture and how it WANTS to interface with its publics – ask Wolf Ollins if you care.

The old knock off would be the mission statement that takes pride of place in many staid businesses’ stairwell, and was usually conjured up by some business consultant and a couple of boring board meetings.

Yesteryear’s buzzword would be 360º branding… that’s still being peddled by big agencies around the world.

What’s in a name… Garamond from Monotype, ITC, Adobe or Sabon… and others are all based on an 16th century original.

The name change is required because of copyright issues. Then again, Garamondi reminds me of a cheap Chinese knock-off.

Well done, Daphne, and keep it up.

Not to be pedantic :)

J.Vella, you rightly say there’s no room for amateurism but ‘amateurish’ is precisely what the PL is. Do you really think that your party is professional just because they have published a booklet about the colours of their logo?

“We have no place for amateurism”

That rules out most of what the PL does, then.

As long as you avoid also “Garamondi” which according to the brent meneger is used “for bulk body copy,” you should be fine.
On my system, it is called Garamond – do not know about yours.

[Daphne – That’s not what I meant, Mr/Ms Vella. Political parties are completely different animals to corporations and companies, and so the approach to presentation has got to be different. The logo is often the sole ‘public face’ of companies and corporations. With political parties, the public face is the party leader – or in this case, leaders, plural. Therefore the party should be concerned with its leaders, not its logo. ]