May I reword it?

‘this is Super One party. It believes zeitgeist can be designed’.

Zeitgeist was coined over twenty years ago. It aimed to categorise a hazy, static agglommeration of commonly held opinions upon which to build brand values.

It implied that values are something one can use and experiment with, performing clinic tests.

It worked until its one-way mechanics were disrupted by the increasing access to the internet. The rate of evolution of opinion is now currently firmly beyond anyone’s ability to precede it.

Post No Logo theory indicates that unless a company, political party or any other entity is capable of substantiating its declared values, it faces being abandoned by an emancipated market.

Bmw went from slick to sleaze beacuse of zeitgeist.

Ferrari introduced stringent conditions on who buys their cars. Like Apple, they understood its not the packaged product that creates the community, but the values its members share. (see Sandro Chetcuti)

Nike still suffers its child labour scandal in Afghanistan, irretrievably relegated to tabloid testimonials and bling.

If the Nationalists manage to relate their fundamental concept ideas to contemporary language avoiding contradiction, (they could have with divorce), their product will be, as usual, the one to go for.

The fact that they’re willing to uphold abstract values, deemed niche, is today’s real added value.

Musumeci and JPO are the failed prototypes.

Pity you weren’t around many, many years ago to give me this tip as it would have saved many embarrassing situations.

Now it’s either the pharmacy or a doctor’s waiting room.

(joking again)

This is one super party. It leads the Zeitgeist. Success is guaranteed. It’s what Malta deserves.

In that case (cheating on the missus) a cautiuos man would close the bedroom windows, while the other would meet her at the Ferries.
Just being funny.

[Daphne – It’s actually the other way round, Silvio. The cautious man would meet her at the Ferries and the risk-taker would meet her in the bedroom.]

Jibril invites Luciano Busuttilf to participate in the reconstruction summit, to assuage his concerns.

Luciano Busuttil BA LLD MP: Tjenks, bat now tenks.

Sorry, il-hajt okkupat. X’hin inlesti tista’ tuzah int.

In keeping with the subject, my reply is: Balls!

Let’s say PN loses the election. What will the Opposition look like?

Who will be most likely to find himself in parliament in 2013?

The most popular PN candidates, i.e. many of the current cabinet members and MPs. That’s no guarantee of any change in party strategy. Same people, same ideas.

Gonzi will resign as party leader and who will take his place? Probably Mario de Marco.

Why not preempt the confusion and have him run as party leader in 2013.

At least PN’ll be in with a fighting chance.

U inti x`tistenna minn reporter bhal dik, Daphne Cassar?

Meta tkun qed taqra l-ahbarijiet tkun qisa robot ticaqlaq meta jaghfsula il-molla.

Dan iz-zmien kollu taqra l-ahbarijiet u dejjem l-istess meta tispicca mil-item li tkun qrat tgholli subghaja il-fuq.

I fully support Gonzi’s action in this Libya drama.

[Daphne – The red alert goes up on any of this government’s policies or attitudes, Mr Grech, when the Labour Party agrees with them. Labour Party agreement and backing = warning sign that there’s something wrong with what you’re doing.]