Joseph’s adopted a very simple strategy; whatever Lawrence Gonzi says, he’ll repeat. The next morning, before newspapers are out. A super One hack knows how to do it.

If, for instance, the PM referred to the opposition’s negative stance these last four years, Joseph said the PM’s speech last Monday was ‘tmaqdir’. And how, pray, would that be?

It’s called transposing, or better, imitating to become same as your adversary. This whilst distracting from the real issue, his manifesto, by creating instant daily polemic. See his repetitive thesis to why the PM’s lying about the date. Twenty pathetic minutes. Net news uninvited, no counterargument of course.

He has no alternative. I think the PN would do well to go into this further and make it a point of creating a distinction in the PM’s authenticity. Or we’ll have Joseph saying he contributed to the economy in spite of this government next.

The press is responsible for it, no matter what they’ll say. He’s their creation after all. Saviour had better come off it and challenge Joseph, instead of going after Lou Bondi’.

As for the lifestyle brand, that only shows how outdated you are. In 2012, lifestyle, already an abused term, is over. Packaged style distorts product, people want to regain themself.

Brand requires values, inscindible ones, calling for one’s decision to choose, read sacrifice, for their happening.

Just look at Morgan’s three wheeler, THE sports car, no frills, barely a windscreen, no electronics, no doors, just pure memory and authentic motoring. Why they even stuck to the single wheel at the back, it’s the descriptive, defining element. Raw. The value is the sheepskin jacket and goggles required to be able to dart around the Yorkshire moors, aircooled motor spluttering, in the morning mist.

And to hell with posing in the city.

Lifestyle brand, tsk.

Labbra tniggez huwa xempju iehor (bhal Joe Grima) tal-futur li ha jghaqqadna, God Bless.

Ha nirrangaw ruhna. Lura ghat-terrur u l-bullying tat-tmeninijiet.

Ha nergghu nigu ma nistghux nifthu halqna ghax min mhux maghna, kontra taghna.

Kieku qatt titghallmu. Bit-theddid titkellmu, ta’ bullies li kontu u ghadkhom.

Balding has nothing to do with the level of testosterone but more with the hair’s sensitivity to testosterone. Even women go bald with very low levels of testosterone.

Muscat ma ghandux opinjoni politika differenti, ghax fi ftit kliem, ma ghandux opinjoni jew programm politiku.

Kull ma ghandu herqa biex ikun imsejjah Prim Ministru; u din mhix bizzejjed biex tmexx pajjis. U ta’ madwaru…ahjar man komplix, ghax tad-dahq.

@ Labra Tniggezz – Socialist-speak in full splendour. A taste of the return of terror which we can expect if the PL wins the election. So help us God!

Muscat was great on Bondi+ yesterday: confident, self-assured and assertive.

He’s adopted the right strategy to win this election, and you know it.

Besides, trying to portray the Nationalist Party as a ‘lifestyle brand’ is an outdated approach…sorry to burst your bubble. You should write a book though, it would sell!

[Daphne – I am not interested in whether a political party has adopted the right strategy for winning an election. I am interested in whether a political party has adopted the right strategy for what comes beyond that: running the country.

As for how Joseph Muscat came across, as a woman of a certain age (rather than the younger man I suspect you are) I can tell you that his body language, facial expressions and way of speaking were without doubt those of a man trying to pick up/impress a woman who he considers out of his league, or somehow a catch that will elevate his status. In conversations and interviews, the bulk of communication is non-verbal. You should remember that.]

Ciccio, you always have me in stitches. Tajba ta’ l-inglizati. Besides, he does behave as though irid ighabbi. U le, jahasra, ara b’min irridu nitqannew.