zz. I disagree with you.

The one single message which will make all the difference in the next election is:

PN = jobs …. and they have the last five years to prove it.

For the floater, this is the one single most important message. If, for example, you have children in the 15- 25 years old bracket, under which party are they most likely to find work in the coming years?

PS. This is the question which Kevin Drake should be asking himself.

You’re a dyed-in-the-wool PN supporter (nothing wrong with that) who’d rather be seen dead than not vote PN (there might be something wrong with that).

[Daphne – You’re best advised not to use idiomatic expressions unless you know what they mean. I am not a dyed-in-the-wool PN supporter. I can’t possibly be. I was raised in an anti-Nationalist, anti-Labour family of committed supporters of the Progressive Constitutional Party (both my mother’s and my father’s). I reached the decision I did on the basis of my own observations, analysis and assessment.]

I have yet to vote for Labour for the first time, funnily enough, but unlike you, I have no allegiance to anyone.

[Daphne – That doesn’t say much for your intelligence quotient. Please don’t say that you look at Labour and PN and can’t decide. It’s not that difficult – especially for people who grew up without allegiance, which means there are no tugs of family loyalty.]

So yes, contrary to what you may think, the PN needs to earn my attention, and in turn, my vote. The fact that I’m not the target audience, as you say, is an indication that these billboards are a waste of money and they’re not fit for the purpose they should be serving.

Either that, or the internal polls are looking so desperate that the PN has totally given up on attracting new votes and, instead, is trying to limit the haemorrhage.

And what makes you less of a biased observer than I am, I wonder?

[Daphne – The explanation is above.]

but what mileage or advantage are the pn gettng by communicating this message? the floater will not be convinced.

of course billboards can be used to explain things and they do this by using pictures and photos. for example a chimney spewing black smoke will explain that industries and power stations can be harmful to our health.

if statement PN/jobs – MLP/unemployment is irrelevant if not proven: much like Jowws statements that they he can deliver when he has no past in delivering anything.

also why is pn adamant to show that they are not labour? people want to affiliate to an ideal or a way of life. by saying I am not them, I will not convince people to side with me instead of them!

[Daphne – Please. What you should be asking is why Labour are so adamant in trying to convince us that they are not Labour.]

I gotta disagree with you on this one Daphne.

The billboard says: i am good, he is bad but fails terribly to explain why this is so! the floater will not be convinced, the labourite will send gonzi to hell and the pn supporter will be amused.

at the end not mileage or advantage has been achieved by this billboard. if a billboard – or a message – not not result in increased voters than the billboard/message was a failure.

[Daphne – Billboards are not there to explain things, still less why Gonzi is good for employment and Muscat is not (people don’t park in front of billboards to read them). They are there to communicate simple, single messages in the clearest way possible. The message here is just that: PN/jobs – MLP/unemployment. The red and blue faces are also there to remind people that political parties are different. Which is why we have democracy and choices, and not a dictatorship run by a movement.]

[Daphne – It’s actually excellent. You’re not an unbiased observer. Or the target audience.]

“It-tnejn Maltin imma tista’ taghzel wiehed biss”

L-ghaqli jrid juza’ 70% minnha u jgibilna sa 26% rohs bil-lejl mil-kont tad-dawl.

Il-hali jrid juza 20% minnha , iberbaq daqs nofs il-flus li gabilna l-ghaqli , u jwikkina b’power station li m’ghandniex bzonn . Dan kollu biex inkunu “indipendenti” u hielsa minn kull irbit mill-Ewropa!

L-aqwa li jitbissem waqt li n-nies taghlaq halq min imerieh bl-ghajta irrabjata ta’ “Taghna Lkoll” .

Kemm nixtieq narah fid-debate ta’ Xarabank li qed jibza’ jidhollu u fejn hu iebes biex jinterrompi.

Clearly, Joseph Muscat did not like this billboard which makes him go red in the face. The truth hurts.