Joseph Muscat’s PRO is Kurt Farrugia. Beautiful, he ain’t.

I can hardly believe the turn of events in this transformed family history. I still hold Dr. Boffa as he came across to me, a sincere promoter of the true working class of his days, in spite of great difficulties.

He was to me the symbol of a grandfather who I did not have on this earth. I followed his advice to take sociology which was unusual in those days and which I did. He had a great admirer and friend called Eric Lee, who was a Nato officer and who made a point of visiting him whenever he was in Malta.

In that case, I am quite sure that the financial package she negotiated with the chairman/dentist/botoxer includes free Botox injections as an additional perk to the car and the mobile.

She’s not even that attractive.

You’re thinking of cigarette girls, Stingray, though even they are a little bit passé.

Sure, being attractive can help in certain ways, but not in ways that are becoming to a national council for science and technology.

An astute understanding of the field, an ability to address awkward questions promptly and efficiently rather than evasively, and an openness to criticism do far more for the image of an organization than the physical appearance of its PRO.

A good PRO is invisible, literally because communication is not always face to face, and, more importantly, because if a PRO’s job is well done, it is the organization, and not the person, that is noticeable.

A basic lesson in external relations, a significant part of Lara Boffa’s job, is that a helpful attitude is half the answer to any question. On the matter of questions about her qualifications and method of appointment Lara Boffa has failed miserably.

Being attractive can, in fact, be a handicap as you constantly need to prove that you are not just a pretty face. So far, Lara Boffa has proved the opposite.

@Stingray

“Public relations officers need to be beautiful”.

If this is so true then why on earth was Joseph Muscat the chosen PR officer (for a very short stint) during Mario Vella’s reign at the Malta Development Corporation from 1996 to 1998?

Back then he looked like a fat ginger poodle with acne, but that wasn’t the real reason he was unfit for the job. Labour will never change…..you scratch my back and I’ll scratch yours.

U mela, l-aqwa li tkun ‘bjuwtifull’ u jkollha xi naqra ‘gisem’ ukoll – l-intelligenza x’nambuha taht it-tmexxija ta’ l-aktar gvern femminista li qatt kellha Malta?