Glad you liked my post on the death of Giacomo Matteotti.

Regards

Very well said. Our wicked prime minister is enjoying the ride.

Now that people have been taught to value education by the PN, they should scrap this outdated system. People should just count themselves lucky that education is even free. But paying people to do so is beyond ludicrous.

Very enlightening indeed! Explains a lot and makes me worry what kind of ‘warfare’ the PL is engaging in.

It was originally produced by the BBC, here is the link:

http://www.bbc.co.uk/blogs/legacy/tv/2011/08/horizon.shtml

To you it doesn’t, because you saw right through it. I can tell that since you asked the question.

To thousands of others, it will make a difference. The glib answer would be that Labour wouldn’t be spending money on brand design if it didn’t.

But I’ll try to flesh out my answer.

Cognitive process are very complex things. You don’t make up your mind on voting choices on the strength of one poster. But that poster shapes the way you process information, along with countless other sensory inputs.

The colours on that poster might, for instance, determine your answer to the question: “Is Labour fresh?”

Now in itself, the question means nothing. I mean what is fresh? But then you’ll find yourself at a party, say, and someone will be saying that the PN are old and stuffy, and you will not contradict them, because in your mind, Labour=fresh > their opposites are the opposite. At some point down the chain, you will decide to vote the PN out, and therefore to vote Labour.

Why do you think Labour went through all that trouble to change its party logo? Look at the old logo, and look at the new one. Which one says “fresh and exciting”?

Here’s one anecdote about colour and decision processes. Back in 2003 or so, when it was clear that Coalition troops would be in Afghanistan for the long haul, the French were trying to make up their mind about which camouflage they should issue. Everyone else was using some form of desert camouflage, while the French were still in the Central European camouflage. There were various argument for and against. But in the end it came down to this: the preferred target for insurgents were US troops (who were using their 3-colour desert pattern back then), and French desert camouflage (so-called Daguet pattern) is quite similar, at least from a distance. So insurgents were hesitating for that crucial split second before opening fire on French troops. And so they kept their CE throughout. Later on, insurgents adapted and no longer made the distinction between the nationalities of Coalition forces. But for a few years at least, that difference in colour provided a slight edge.

Now look back at that poster. It could be a Nationalist poster from the heady days of 2003, couldn’t it? After all, there isn’t that much difference between Nationalist and Labour, is there?

I’ve no doubt that Labour will change their tactics by 2018. You cannot use any single marketing tool forever. But right now, colour is giving them the edge.

Excellent comment, Dave – I’m very curious to know to which board that lucky billboard girl will be appointed.

I expected the billboard to say:

“ZMIEN IL-PARTITI SPICCA”
Labour.