In this day and age, I think there should be no excuses for blatant basic mistakes.

It’s being done on purpose.

The best strategy to win over your opponent is through infiltration.

I know someone who now has a political interest for the Yes vote to win the referendum. When his main interest was to become prime minister, he used people to infiltrate the church radio station’s news room and was caught.

He used PN MPs to fight his battles and I won’t be surprised at all if he’s doing the same with SHout.

The SHout campaigners should meet urgently, make an assessment, take stock of what they did, and re-elect their PR committee if they have one and elected one, that is .

The golden rule is TO PROMOTE YOUR OWN VOTE. In other words, if you’re working for the No vote, you put NO in the heading and/or strapline. But they are putting YES. Even if it is to tell us not to vote Yes, this is still a huge mistake because people scanning the advert only register YES.

We need them to register NO.

If the SHout campaign don’t even understand this elementary rule, the problems are greater than I thought and they really do not have anybody professional on board.

I hope it isn’t being done deliberately.