Now we know the reason for that Labour billboard

Published: January 10, 2012 at 12:50pm

Now at last I can put that strange Labour Party billboard, which seemed to come of nowhere and which was followed by no other billboards or a campaign, into context.

By replicating Lawrence Gonzi’s iconic election poster of 2008, but with Franco Debono’s face instead of Gonzi’s, they further fired, and deliberately so, his leadership ambitions.

Joseph Muscat must have worked out, correctly as it turns out, that seeing his face on that billboard, where Gonzi’s was in the last election, would make the possibility of the party leadership even more real in Franco’s overworked mind.

I mocked that billboard, as did so many others who, like me, thought it was a massive miscalculation and a tactic which backfired. But it turns out to have been perfectly targeted, because the sole target was Franco Debono, and nobody else, and it worked.

That’s why he was so sanguine about it when the newspapers rang him for his comments. I thought he sounded almost pleased about it at the time and couldn’t work out why.

A very troubled man was manipulated successfully.

Now the country is left with the very real problem of that troubled man, who genuinely believes he can and should be party leader, all because Joseph Muscat got there first.

But before long, he won’t even be an MP.

From here on in, it’s the humdrum life of the law courts, and nothing else.




11 Comments Comment

  1. WhoamI? says:

    http://www.maltastar.com/pages/r1/ms10dart.asp?a=19138

    It’s just a Maltastar article, but quite shocking that their readers don’t understand that Malta is – in fact – a country which is being managed in a much better way than others within the EU.

  2. Jozef says:

    It’s what Joseph’s good at, sitting pretty and edging others on; ‘jahdem in-nies’.

    JPO having been the first and Musumeci a close second.

    He’s trying very hard to keep it away from him though, scared the tables could be turned on him.

    And with the kingmaker pulling him out of the Norwegians’ coal scuttle, he could be compromised.

    Well Joseph, it comes with the package.

  3. Matt B says:

    Come on Daphne… do you honestly think that Joseph would be capable of such… brilliance?

    • maryanne says:

      That is exactly what I thought. I wouldn’t credit him with it. Maybe Joseph Muscat knows something that Lawrence Gonzi and the rest of us don’t know.

    • Angus Black says:

      If that is as far as Joseph’s brilliance can go, then the NP will be in for yet another victory.

      How brilliant was Joseph when he appointed Karmenu Vella to write his election programme?

      How brilliant was Joseph coming up with 51 inanities, labeling them as ‘solutions’?

      How brilliant was Joseph’s inability to answer one simple question the PM asked?

      Being devious is a bit different from being brilliant.

  4. silvio says:

    How about giving this a thought:

    If Gonzi goes for an early election, we will only have Debono around for a few more months.

    If Gonzi goes for an election in March 2013, we will have Debono around for another 14 months.

  5. Gerald says:

    Do you think his mother ever said things like, “Ara dak Joseph, dak mhux fil-klassi mieghek kien? Kif dak lahaq kap tal-partit u inti ghadek backbencher? Ara x’se taghmel ibni!”

  6. Fletcher Christian says:

    Joseph Muscat and his team may want to take a moment to rethink their response to the Franco Debono mess.

    Whether the next government is PN or PL, it is almost guaranteed to have yet another razor-thin majority.

    Party discipline will be essential. How does PM Muscat intend to sell that message to his backbenchers after having actively supported Debono’s nonsense?

  7. the truth says:

    Sorry Silvio, you may be wrong. If the prime minister calls for a general election, let’s say this week, then Franco Debono will cease to be an MP immediately. Only ministers stay on as the care taker government.

  8. mario farrugia says:

    i lost confidence in you. You were wrong so i will not take your opinion any longer

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