And here’s another pertinent observation

This was posted by Jozef this morning, suggesting that Joseph’s PL is no longer a political party but a business corporation, and operating as such.

The massive communications campaign, rebranding, positioning and aggressive attempts to pin competition down, are all identifying signals. The strategy can be safely defined as a hostile takeover.

It has become the key to reading this ‘Movement’. I don’t see anything else.

I’ve thought about it, and then remembered something which Jozef left out. Joseph’s PL even has a CEO, James Piscopo. Have you ever heard of a political party with a chief executive officer? That was one of the first decisions Joseph’s PL took: to get rid of the role of secretary-general and replace it with that of a CEO, like a corporation.

If Joseph’s PL is being run like a business, then that explains the money pouring into its coffers and the money now pouring out. Did you see the huge spending in The Times this morning? That’s the sort of spending you would ordinarily get at the end of the campaign, as a final tactic, not at the beginning.

And I don’t think it works anyway. My gut instinct tells me that when too much money is thrown at a political argument, people are innately suspicious and alienated. We seem to know at some deep level that a good, strong political argument should sell itself.