Air Malta loses €16.4 million in a year – but one newspaper doesn’t think it even worth a headline

As everybody knows who works in newspapers, most readers register only the headline and if the key news is not in that headline, they won’t pick it up at all.

Those who read The Malta Independent and Malta Today now know that Air Malta has registered a loss of €16.4 million in a year (which I believe means it is technically bankrupt). Those who read only the Times of Malta don’t. If it isn’t in the headline, it hasn’t happened.

Air Malta loses €16.4 million in a year and the Times of Malta doesn’t even give it a headline. But before March 2013, if a public bus broke down on the road or grazed somebody’s car, it would be on the front page: ARRIVA BUS BREAKS DOWN ON HILL/ARRIVA BUS IN CRASH WITH CAR.

You know, I don’t even think it’s politically motivated anymore. I think it’s to do with having no real sense of what makes the news. Some people are like that. They just have no instinct for it.