Some advice for Labour’s social media elves

If you must carry on creating fake Facebook profiles to fit the demographic you are currently targeting by pretending to be one of them, DON’T for your stupid sakes (as well as everybody else’s) use a profile picture photograph of Luca Cordero di Montezemolo. His name will mean nothing to you and you probably don’t have a clue who he is, but there will be hundreds of people who recognise his face immediately and who will think you completely ridiculous. And fake. Very, very fake.