Spend 50 years building a valuable brand, then flush it down the pipes in 24 hours

Here’s another good, quick read and salutory lesson on how the work of decades can be undone in a few hours.

And it’s kind of nice to know that I got there first, 48 hours after the result was out. It was one of the first things that came to my mind in the mess, chaos and 24-hour news and comment that following the referendum vote: my God, in a few hours they’ve destroyed the immensely valuable brand they’ve been building for 50 years.