Here are some of the billboards which the Remain campaign rejected

The Guardian has published billboard artwork designed and proposed by the agencies M & C Saatchi and Saatchi & Saatchi and rejected by the Remain campaign, ‘Britain Stronger in Europe’.

The aborted billboards were first published in Campaign, the leading title in journals for the advertising trade. M&C Saatchi’s worldwide chief executive, Moray MacLennan, told Campaign: “We never normally release work that we produced on behalf of a client but that hasn’t run. But this time is different. We are still emotionally engaged, the issue is – and will remain – of vital importance and it might help to air some of these ideas.”

“We said don’t try to cower people into submission – encourage them to see the positives. We came up with a strategy based around ‘Don’t leave it, lead it’ but they didn’t run with it,” MacLennan said. “At no point did we deal with the senior politicians. Instead, we were dealing with a cross-party committee and it was desperately frustrating. It was a structure doomed to failure.”