11,500 Facebook shares for my Michelle Muscat/Kelly Vero post in just 40 hours

Published: October 27, 2014 at 7:52pm

kelly vero shares

In just 40 hours my post about Michelle Muscat and the tattooed woman she took to meet Prince William, along with her make-up artist, dressmaker, hairdresser, dietician and a convicted criminal with a two-year prison sentence, has been shared on Facebook 11,500 times. The first 7,000 shares were made within the first five hours of upload.

Is there anybody out there who has some idea why this is happening?




70 Comments Comment

    • Amanda Jane says:

      According to her LinkedIn profile, she got an iced bun as Projects Coordinator (Film and Video Games) with the European Commission (Creative Europe 2020 Program) in Malta in March 2014. (http://mt.linkedin.com/in/kvero)

    • king rat says:

      You have really rocked the boat this time. Those who read two lines and race on with their opinions are saying that you are saying that people with tattoos are hamalli – so it seems the tattooed network bush Facebook community have all rushed out to read “what that bi…. Daphne wrote about that poor Ingliza”, and in doing so they totally missed the gist of your article.

      It is kind of sad that there are so many that cannot read and think through a whole paragraph.

    • Peritocracy says:

      Is there a reason you always post links as a comment, rather than directly in your posts? Just wondering.

      [Daphne – Because of the way the human mind works, at least in those over 30. Links in the middle of a post force you to open them up there and then, interrupting what you were previously reading, and your train of thought, to take you into something else, only to have to revert to what you were reading before, and take up your training of thought where you left off. This is partly why people have such short attention spans on the internet – they are flicking from one thing to another. People generally find it more comfortable to read through an entire post without having to distractingly go into links, and then when they reach the end, they find all the links right there waiting for them and can read and digest at will – without flicking back and forth.]

  1. La Redoute says:

    It must be the tattoo in the left hand corner of the photo of the convicted criminal in conversation with the prince while the prime minister and her husband look on fondly.

  2. Stephen says:

    Do you have a metric on how many were Malta shares?

    [Daphne – No, I don’t think so, though I’ll probably get a call tomorrow with a ‘hasla’ from the people who do the technical stuff, telling me that of course I do and would I please start looking at it.]

  3. Tal misthija says:

    Ghax veru jmisshom jisthu,hallew lil EDDIE barra biex dahhlu hamalli bhal dawk !!!

  4. Beingpressed says:

    http://www.timesofmalta.com/mobile/view/20141027/local/man-who-bit-policeman-a-financial-adviser-claims-he-was-beaten-up-during-arrest.541551

    I think you should look into this. Back to the eighties is it.

    Can we see the policeman’s hand?

    • curious says:

      “He also denied that the broken nose injury was “self-inflicted” when the accused began banging his face against a door. Dr Abela said this was something that used to be said in the 1980s and it was not something to expect in 2014.”

      That’s very welcome, coming from Robert Abela.

      [Daphne – It didn’t stop his lot voting for them in the 1980s, though, did it.]

  5. Me too says:

    Even the San Anton post has more than 3000 shares.

  6. Ian says:

    Initial interest is definitely due to the San Anton post. That brought loads of people in who know about your blog, but who do not always read it.

    Another factor is definitely the use of the word ‘hamalla’. That word does wonders at grabbing people’s attention.

    Also, stories of a gossipy nature, which then make fun of Michelle, would easily garner a lot of interest.

    Having said that, it’s still mysterious how it got over 7k.

    You must have developed an ‘elve’ factory..! :)

  7. Il-Ħmar says:

    Tattoos and Michelle Muscat are polarising topics. And you’re a popular and controversial blogger. You called Ms Vero a chav and Cyrus, Randolph and Ray “fags”. Even more polarising, even more controversial. And there’s an element of gossip (here’s who this woman is) and bitching (she’s a “chav”). All in all, quite the cocktail.

    [Daphne – That post on Michelle and her children’s headmaster is going wild, too: almost 4,000 shares. I’m trying to work out what the cocktail is there.]

    • H.P. Baxxter says:

      There’s been a spike in social media activity. I don’t know if it’s the Elves or the Squeezed Middle. Twitter is on fire since Saturday.

    • Ian says:

      Simple. Private schools fascinate Maltese people – both those who have been to private schools, and those who haven’t.

      Also, it doesn’t mean that necessarily more people are reading that post than other topical posts, but more people would be inclined to click share on something like that. It embarrasses the school, and people like that. Also, children are the closest thing to any parent’s heart, so they get very worked up about school stories.

      Had you written about St. Edward’s, it would have got even more hits, because it’s more prestigious, yet more ‘controversial’ to some people, and instills more jealousy and lanzit for some others.

      [Daphne – Yes, it’s perceived to more prestigious, but actually, it isn’t. It always all depends on what sort of pupils are there at any given period.]

      • Ian says:

        Well, its obviously debatable, but prestige is something that, amongst other things, is function of time. It’s been around for longer, and was started by Strickland’s wife, so that gives it more points, surely.

        [Daphne – No, it’s the pupils who lend prestige to a school, not the other way round. That’s why it shifts.]

      • RoyB says:

        I am a (proud) Old Edwardian and it’s Daphne I agree with here.

      • Alex says:

        In the mid-80s you had to pass an entry test, but also be recommended by the Board of Governors, if your family was known to them.

      • tinnat says:

        A school’s prestige is untouchable only if the school is selective, academically or otherwise. If it cannot be selective, its prestige is at the mercy of its pupils. As far as I know, no school in Malta is selective.

      • Bumblebee says:

        St. Edward’s may be more perceived prestigious but nowhere beats St. Aloysius in academic and disciplinary (at least in my time) standards.

        [Daphne – Though the sixth form is fine, I would never have sent my sons to St Aloysius and was determined not to do so. There is more to creating a well rounded human being than academic obsession and discipline of the wrong sort. They need social skills, for example, too. The St Aloysius boys who didn’t get any of that at home never got it at all. Vide Franco Debono and Muscat.]

      • Bumblebee says:

        Agreed but as regards social skills, sons and daughters are let down on the home front, no?

        [Daphne – San Anton is co-ed. There are others. Though clearly, standards have really slipped.]

    • Jozef says:

      That post on Michelle and her children’s headmaster is going wild, too: almost 4,000 shares. I’m trying to work out what the cocktail is there.

      I think she’s alienating both sides.

      Kemm tkesshet and who does she think she is.

      One million Euro for Villa Francia to do what?

      And, she’s also off to Los Angeles next year, Special Olympics delegation requires her presence there no doubt.

  8. Gahan says:

    I think it is doing the rounds in the UK: Prince William and the tattooed woman makes people curious.

    Could it be the bad weather which has kept us inside?

  9. miss piggy says:

    Because in less than 2 years this country has become a one big hamallata ! Pity the PN is going there too!

  10. Grezz says:

    Wahaha! She’s following a Marsharona Mangion, look:

    https://www.facebook.com/kelly.vero/following

    Must have been named after the 1970s song “My Sharona”!

  11. Malti ta' Veru says:

    Hey, is there a prize if I happen to be the 8000 th. share on Fb?

    [Daphne – It’s already way past that mark.]

  12. ciccio says:

    Is Kelly Vero an LGBT person?

    Fair question, right?

    I ask because her bio seems to hint in that direction, and in the picture with Prince William, besides the prime minister, she seems to be accompanying Cyrus and Gaby.

  13. R Spiteri says:

    This was shared by annoyed people who love tattoos and hate you for saying that anyone who has a tattoo is a chav.

    Check this link to understand better: https://www.facebook.com/pages/Ma-Naqbilx-li-ghandha-titatta-tpingija-fuq-il-post-tax-xoghol/1512692202302381?fref=ts

    Mind you .. I agree with what you wrote.

    [Daphne – I did not say anyone who has a tattoo is a chav. Chavness and its opposite exist independently of tattoos. In Kelly Vero, chavness and tattoos coincide.]

    • R Spiteri says:

      It’s true you didn’t say that, but you sort of implied it since you were always referring to Kelly Vero as the tattooed woman.

      [Daphne – I refer to her as the tattooed woman because parts of her body show in that famous photograph and everybody wanted to know who the ‘tattooed woman’ in the picture is. Simple as that. It could have been ‘the blonde woman’ if only her hair had showed.]

      If you read the comments under some shared posts you will understand that this was the main reason for all the shares.

      [Daphne – No, I don’t think so. That accounts for a lots of the shares, yes, it doesn’t explain it the sheer volume of almost 10,000. It could be the combination of keywords.]

    • EnglishChav says:

      How can *you* tell she is a chav?

  14. Benny Hill says:

    Some commenters here have given some good explanations, but I don’t think any of them fully explain the huge gap between your average number of shares, your post with the most shares, and the Vero post. It is indeed quite strange.

    Yes, tattoos are somewhat of a polarising topic, but not THAT much. I think it’s more the fact that it contains the words ‘Prince William’ AND ‘tattooed’. Prince William is the key here – many people search him, and this would turn up on Google as one of the recent results.

  15. RoyB says:

    Aside from the remote possibility of this being an IT anomaly, I think people are finally coming around on the whole “she-who-must-not-be-named” phenomenon when it comes to publicly aligning themselves with you, Daphne.

    The general level of disgust at the way things are being run by the government has people starting to ‘rebel’, and this is one way. Your Facebook share count has never been proportionate to your readership and I believe that you have the Labour propaganda machine to blame for that in this cesspit of ignorance and omertà.

    With regards to this particular post, have a headline with a hint of tabloid and a dash of “minn wara l-persjana” and bob’s your uncle. You strike the gossip pot of gold.

  16. Tabatha White says:

    Quite frankly I think you have found an audience that’s now looking at Malta as one would “The Adam’s Family.”

    The discovery of a live “reality” freak show.

    The test is: setting it against a Royal.

    That’s what creates the magnetism.

  17. Joe Micallef says:

    The power of having a good title.

    This post has gone international through social search and alert systems.

  18. Lady Oscar says:

    You should wish her well. She is getting married this weekend at Palazzo Falson. High tea seems to be the order of the day! Wonder why she didn’t organize it at Girgenti!

  19. Bumblebee says:

    Prince William seemed quite animated or agitated? Kate has been spared the blushes.

  20. EnglishChav says:

    I wouldn’t flatter yourself too much.

    Perhaps it’s a woman who is pleasing on the eye getting the attention rather than your vitriol.

    [Daphne – As I just said to somebody else, if you a stranger to this website you will be unaware that playground taunts and lack of wit are not considered a substitute for rational argument. But if you wish, I shall respond in kind: Kelly Vero may well be considered pleasing to the eye to some people, but they are all probably in a pub in East Ham.]

  21. Rosie says:

    I believe changing post position, as in the case of the David Thake phone call, helps. That method probably imitates in a way the constant bombarding by the Labour media of any chosen topic they try to hammer home. Keep it up.

  22. maltimissawt says:

    I think you should get into politics and I would go as far as to wager that if Malta was made into one district you’d get more votes than the PN in the next election.

    What the heck, at least Malta would finally have an Opposition.

  23. Ian says:

    Most people can just about accept others being invited to events of the sort (while they are not) if those other persons have earned it in some way, whether they agree with the means used to earn it or not.

    When they see what they perceive as ‘ordinary’ individuals in that situation, they think ‘why not me?’

    • bob-a-job says:

      ‘When they see what they perceive as ‘ordinary’ individuals in that situation, they think ‘why not me?’

      What’s so ‘ordinary’ about a convicted criminal, some chav from Nottingham and other dubious characters meeting the Duke of Cambridge?

      Do you honestly think anyone here is asking the question ‘why not me’ or would love to mix with such trash?

      Skip the thought.

    • Jozef says:

      ‘..Written in English, her first book in the series – Summer Girl – includes tag phrases like hux, ħi and mela, food items including Ċisk, fenek moqli and ħobż, and several notes about Maltese culture…’

      You forgot ifhimni, heqq and ijja, Kelly Vero.

      Povra Mabel.

  24. Marlowe says:

    The accuracy of the FB share button count has long been disputed. Some claim that it also includes an aggregate of likes and comments made on the shares, others say FB has logarithms that artificially inflate the numbers and so on.

    Nevertheless, even if the number is significantly smaller, it is still quite an achievement for a one woman show.

  25. Mark says:

    Daph loads of people are sharing this as they think you are discriminating against tattooed people and branding them as hamalli.

    [Daphne – Good. The surge in traffic is enormous. I have to root out another couple of special interest groups to tee off and then I’m sorted.]

    • Philip says:

      Daph, you crack me up!

      Personally, I would say it’s a mixed bag: all the reasons given had an impact but a member of The Royal Family embroiled in a blog post by ‘the one who must not be named’ surely aroused added interest.

      Be that as it may, I am equally sure that more and more people are getting disenchanted with this government, particularly following this recent spate of lies and shenanigans. People must be sharing your post in a bold attempt to say: I am not in.

      The tide must be turning…

  26. ken il malti says:

    The first name “Kelly” is a popular name for mind controlled female monarch slaves, as used and abused by royalty and high-end politicians.

    Nothing happens by chance.

    http://conspiracy.wikia.com/wiki/Monarch_Mind_Control

  27. Kif inhi din? says:

    [Daphne – Though the sixth form is fine, I would never have sent my sons to St Aloysius and was determined not to do so. There is more to creating a well rounded human being than academic obsession and discipline of the wrong sort. They need social skills, for example, too. The St Aloysius boys who didn’t get any of that at home never got it at all. Vide Franco Debono and Muscat.]

    And I was led to believe that my inadequate social skills were due to being borderline autistic. Thanks for giving me another perspective.

  28. Jozef says:

    http://www.kellyvero.co.uk/

    So she writes,

    ‘…A John Doe washes up on Malta’s picturesque shores proving cut and dried for Malta’s Kummissarju Frank Vella but not so simple for Jack Sant.
    The sequel to the hugely successful Summer Girl takes Jack north to some of the most lush and beautiful locations in Malta, but what lurks in the shadows and in his dreams?…’

    ‘….A woman is attacked in strange circumstances on a midnight street in Valletta, Malta. An island country known for its history of early civilisations and military fortitude is the backdrop for a series of distant relations and revelations as we follow Jack Sant; a Knight of Malta, on his quest to solve some of the country’s worst cold cases.
    Jack takes us on a journey of chivalry and secrets as he uncovers lies and the gritty realism of crime in a small country. From the lively dancehalls to the languid conversations at dinner through the eyes of the Maltese people; a mélange of culture powered by the sun, where east meets west and north meets south in language, love and laħam.
    The first book, Summer Girl focuses on a cold case from 1984. How can an 82-year old priest lead Jack to an unsympathetic killer? Hiding in plain sight Jack gets involved in a chain of events that lead to an interesting twist….’

    Che du’ coglioni…..

    • Ghoxrin Punt says:

      Question No 1 – what the $%^& is a midnight street?
      Question No 2 – Knight of Malta? Has she ever met the Fra? Do you think he could ever be a policeman?
      Question No 3 – when does one ever associate a Maltese policeman with chivalry? has she ever met a Maltese policeman?
      Question No 4 – lively dancehalls? what dancehalls? Steam? strip club?
      Question No 5 – languid Maltese conversation? has she never conversed with the Maltese?

  29. [Daphne – That post on Michelle and her children’s headmaster is going wild, too: almost 4,000 shares. I’m trying to work out what the cocktail is there.]

    Obviously the class factor. Irkotta/rikotta mechanism at work here.

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