Some people need lessons in simple arithmetic
I used to wonder how and why a standard butcher’s shop in Zejtun paid for so much advertising on TVM and Super One TV.
It doesn’t make sense for a neighbourhood butcher’s shop to advertise on television, because there’s no way it can increase its sales, through that advertising, to a sufficient level where profit on those sales more than covers the cost of this advertising.
I think I had written something about this back then, largely because the adverts themselves were so awful.
Now I read in The Times:
In another similar case, the owners of Tyson Butcher, John and Melanie Pace, were ordered to pay PBS €47,073.87 for advertising services.
€47,073.87 on television advertisements, and that’s just on PBS. They also spent a lot with Super One. I have no idea what the profit margin on meat products, so I can’t tell you how much meat Tyson butcher would have had to sell so as to make the €47,073.87 gross profit that would pay for that advertising on TVM alone.
Surely this is something TVM, as well as its butcher client, should have worked out before signing the advertising contract. No point in getting your client’s signature on the dotted line when you know that there is no way he is going to be able to pay you.
And of course, Tyson Butcher would have had to sell a lot more meat over and above that to pay for all his other expenses and overheads, including his own wages.
As one of my colleagues said after reading the news report of a €600,000+ garnishee order slapped by a printing company on John Formosa of Network Publications, who keeps a stable of around 40 employees to produce a couple of magazines, “some people really need a few lessons in arithmetic.”
21 Comments Comment
Reply to Paul Bonnici Click here to cancel reply
Sorry – when it’s too good to be true, it definitely, isn’t
The sum quoted is only a part settlement:
“The owners of Tyson Butcher, John and Melanie Pace, did not contest the claim that they had to pay the sum in part settlement for adverts and other services given by PBS.”
http://www.di-ve.com/court/€47000-pbs-aired-adverts
This butcher should be appointed Chancellor of the Exchequer. That would sort out the British economy.
It’s been long since I fed the cats.
Here’s a delicious piece of mackerel which I know will stick in your troat rather than your brain:
What To Do When You’ve Hit Your Breaking Point
At some point or another, anyone who is even remotely paying attention to reality will likely reach two critical moments of awakening in their lives.
The first is what I call the “Aha! moment”…
http://www.zerohedge.com/news/2012-11-08/guest-post-what-do-when-youve-hit-your-breaking-point
You must lead a sad life, kev. Do check if you have anything stuck in your own ‘troat’.
Just had my ‘Aha’ moment. Kevvy’s back! Unfortunately with SOS—Same Old Shit.
Kev = what is TROAT?
May I respond, sos? I think it’s the past pluperfect of trout.
The Aha! moment: http://www.youtube.com/watch?v=djV11Xbc914
I always wondered why a village butcher should advertise so heavily on television. This guy actually drove all other butchers within a 2-mile radius out of business in a couple of years (including one bang in the middle of the village square).
I guess the advertising has done the trick though because people sometimes queue for up to an hour outside the shop to buy their meat. This story explains how he managed it – while his wife was at home raising three kids.
The village butcher and other similar shops advertise on Super One for the simple reason that most of the Laburisti of the same village will do their shopping there. This is a sort of tradition that the Laburisti started way back in the 90s when Super One radio started broadcasting.
The Kalamita guy always encourages viewers to ‘help’ those who advertise on Super One. Little does he know that it works both ways.
Presenters still urge their listeners, just before the advert break, to buy only from those businesses advertising on One.
And your point is?
So the free bag of chips with every Euro 50 worth of meat “minghand Tyson Butcher” was courtesy of PBS, then.
Jistghu joqghodu jgergru kontra l-PBS tal-Labour, mela.
And the prices were too good to be true.
Definitely somebody at TVM is responsible for this mess. Allowing so much credit to a small village butcher is certainly not good management.
At first I thought he might have been sold the ads by some gung-ho telesales.
He has a nice full colour double page spread ad in the free glossy mags as well.
And his margins must have been less than the norm as he sells ‘at knockout prices’
By the way are the owners of Tyson Butcher among those who just don’t stop complaining about poor sales and high electricity bills.
The free chips stunt must have gone awry…
http://daphnecaruanagalizia.com/2011/01/chips-bxejn-minghand-tyson-butcher/