Will the Malta Labour Party please stop throwing money around? It’s so naff, flash and inappropriate.
It’s a bad idea to build your message on how the Maltese are starving in the streets because they can’t pay their water and electricity bills, and then throw hundreds of thousands of euros about in a flash, totally naff campaign.
Where’s the money coming from? Jaqaw?
Labour now has so many billboards – there’s been a massive increase in the last few days – that you can’t move a mile down the road without being repeatedly told that Malta Taghna Lkoll.
And if they get the stuff for free or heavily subsidised, that comes attendant with its own problems: calling in favours. You don’t, however, get that sort of immense marketing collateral and equipment for free. You either pay for it, or you barter it.
Was it absolutely necessary for Joseph Muscat to put on a performance at the Valletta Waterfront tonight? No, because he’s not Joseph Calleja. He could have stayed somewhere indoors, like his own place at Mile End, where his fans would have been warmer and more comfortable.
But it looks like he’s going to organise this campaign around the need to take a hip flask along, what with last night and this evening.
He went to the Valletta Waterfront so that he could spend tens of thousands projecting his campaign logo onto the bastions across the harbour, because if Gonzi did it when Malta joined the European Union in 2004, then he’s going to do it while giving his brainless fans to understand that Malta is only in the European Union through his spectacular efforts.
And for that 20-minute speech, thousands were spent on erecting a plastic greenhouse ‘marquee’ and stuffing it full of lighting and sound equipment. It got a bit more use than 20 minutes, though, because as usual he turned up half an hour late.
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From my experience PL always starts its campaign with a bang then the campaign loses momentum and slowly fizzles out.
They seem to have a problem with timing and reaching a proper climax.
Nothing that a good session of E L James can’t cure
Premature ejaculation
I have a confession to make.
I did not know that Joseph Muscat was going to inaugurate the PL’s electoral campaign at midnight. As I stumbled on One TV at midnight, I thought they were airing a repeat of some earlier political activity. After a minute of watching poor Louis Grech risking double pneumonia ”live” at that time of the night. I switched it off.
I found the usual regular nightly repeat of the ”Telebiegh” spot aired at that time of the night a lot more exciting.
Well I watched The Iron Lady which was on the box at the same time instead of the One tripe.
Quite a sad film, and whilst not what I expected – too little politics, and too much sentimentalism – in other words an Oscar film. Keeping in mind that I am not sure that I want to remember Thatcher as slightly gaga, however touching, it was miles better than smirking Joseph.
Every day (or night), Joseph is organizing epic moments for himself and for Me Shall. When the real epic moment comes, organized by the electorate, will they be there?
My doubts are getting stronger every day (and night).
The people depicted on the billboards do not look like the ones the Labour Party is shedding crocodile tears for — the poor, the ones who can’t pay water and electricity bills.
All of them are happy and wearing fashionable clothes. Surely no thanks to the Labour Party.
It’s all a credit to PN administration that such people can be depicted on billboards.
The Labour Party (and I insist on using the name unlike Joseph Muscat who is cringing away from it) is still the old self. Maltese people beware! Vote wisely — do not vote in Muscat’s old lot on March 9.
In one of them, even the dog seems to acknowledge that “Malta taghna lkoll” Probably it owns a cosy little niche where it can exercise its ‘bare essentials’.
A suitable caption:
“Vote Labour and the country will go to the dogs”
What about that wicked ‘feature’ screened after Joseph’s ‘karba għal bidla’? What was that all about?
All this at the Watefront. A project well planned and executed under the Nationalist government.
To me they look like Nationalist families – Laburisti don’t look quite like that.
‘Malta taghna lkoll’…Oh and this thanks to George Borg Olivier who made Malta an independent nation since 1964 and gave Malta to all Maltese! It’s always the PN who write down our glorious history.