Hysterical. Labour has an ad with a middle class family.

Published: February 22, 2013 at 9:06pm

Look at the subliminal messaging, eh? Kemm huma smart.

A contemporary aspirational home (in other words, not like Jason Micallef’s, which is retrograde with all that bad, flashy silver and polished wood), but with a daughter who speaks all wrong and whose accent is two notches down from her mother’s, when children usually speak two notches up from their parents unless their accent is identical.

The Labour voters in the family are good-looking and ‘cool’ (the father and the daughter) but the Nationalist voter (the mother) is ugly and a stroma.

Of course, this means that the married couple are ill-matched in a way that would never occur in real life – you’d have an ugly man with a good-looking woman but never the other way round.

We don’t know what sort of accent daddy has because he doesn’t speak.

But we do know that he has absolutely fantastic family values: conspiring with his daughter against his wife/her mother, and teaching her that it’s OK for a man to tell his wife one thing and do another, or that it’s acceptable to lie for a quiet life.

Nice.

Labour, the Party of Liars. They even promote the acceptability of lying, in their advertisements.

Oh, and another thing: if my own children had been as stupid, uninformed and unanalytical at 18 as that girl is, I would have spent the next 10 years walking on my bare knees in some penitents’ procession for having failed consummately in the one important thing that was given to me to do.

But then maybe in their case it’s genetic. The mother argues like an idiot (voting through tradition) and the father thinks that lying is a really good idea and that his lies won’t bounce back to bite him in the ass sooner or later – well, like the politicians who made the ad, really, so what’s new.

And last (but not least) there is the rampant, unadulterated misogyny we have come to take for granted from Labour. It’s obviously the woman who’s the stupid one who votes PN, but the man is clever and votes Labour. Also, by choosing to have a daughter as a protaganist, rather than a son, what they are telling us is that they think girls are easier to target as potential switchers because they’re more gullible.

Oh and another thing: the woman with whom they don’t agree has to be ugly, which is the flipside of ensuring that their ‘female journalists’ and women switchers who give testimonials in their igloo are selected for their looks even if they have brains.

Have you ever seen the Labour Party use an ugly or plain woman for anything? That’s right. You haven’t – except as a candidate.

Il-vera progressivi, jahasra. Partit ta’ Berlusconi.




99 Comments Comment

  1. La Redoute says:

    “Ded, ser nivvota Lejber.”

    Very Slimizi, I must say.

    They should have got this lot to produce their ad, but they probably wouldn’t touch them with a barge pole:

    http://daphnecaruanagalizia.com/2012/11/thanks-for-the-laugh-chaps-you-prove-that-satire-is-best-done-by-insiders-which-is-why-the-total-chavs-at-zoosuper-one-just-cant-get-it-right/

    • J Abela says:

      If they wanted to be authentic they would have used ‘papa’.

      [Daphne – No, actually it’s ‘daddy’. Papa is VERY specific, and different social groups pronounce it differently. The clue to how it should be pronounced is in ‘tal-pepe’, which should more accurately be ‘tal-pepah’.]

      • La Redoute says:

        Or ‘petty’ bourgeois, as Joseph Muscat’s doctoral thesis has it. Well, what purports to be his thesis, anyway.

      • J Abela says:

        I always had the impression that people from the north say ‘papa’, more in keeping with their ‘Italianate’, conservative culture, while it is people from the south, who were always more influenced from the British, say ‘dadi’.

        [Daphne – No, it’s not that simple.]

      • Harry Purdie says:

        I addressed my father as ‘sir’. Especially when he took his belt off.

      • Ian says:

        It’s actually ‘da’…pronounced as you would ‘dad’ but without the last d.

      • ken il malti says:

        J Abela, don’t forget that the three cities use to be populated with the descendants of several different timeline diaspora groupings that came from what is now called Italy.

        These folks were known as very decent and intelligent and productive people until they were replaced through attrition and semi forced immigration and substituted with a Mintoffian Neanderthal rabble via a socialist collectivization replacement system that harked of Stalin.

        The spine breaking Mintoff system gathered this Low IQ rabble from all over the island and gave them housing in the Three cities and naturally this area degenerated with their strong presence that further caused any remnants belonging to the clan of the original settlers that were still left to flee.

    • Me says:

      Just saw this ad on TV. Even my 7 year old noticed that the daughter’s accent is all wrong. I had to explain why she says ‘I’m sorry, dead.’

      • Grezz says:

        Memories of when my 7-year-old couldn’t get her dictation correct when her teacher said “bad” for “bed”, “said” for “sad”, and so on.

      • john says:

        As the bus turns into Qui Si Sana from Ghar id-Dud, a recorded voice announces that the next stop is HELLIT. And in case we haven’t heard properly, she repeats HELLIT.

        Now I’m quite familiar with the locality, but I’ve never been able to fathom WTF she’s on about.

        It suddenly clicked today. Hughes Hallet Street.

    • J Abela says:

      Well, I always found it weird to address or refer to my father as ‘dad’ or ‘daddy’. I always address my father as ‘papa’, even if I’m speaking in English. Or maybe that’s just me.

      [Daphne – Lots of English people say ‘papa’. The difference is in the pronunciation. It’s obvious that ‘daddy’ sounds weird if you’re not brought up saying it. I find it impossible to say ‘papa’ or ‘mama’. But that’s what my husband called his parents.]

  2. caflisa says:

    X’insult ghall-intelligenza.

  3. Likki says:

    This definitely reminded me of Joanne Vella Cuschieri’s claim, with so much pomp, that following what her parents always taught and brainwashed her, and what not…. yes… she’s going to say it… yes…. Viva l-Lejber!

  4. ken il malti says:

    Maybe dad is a mute and if he used sign language or a note pad to tell his wife that he planned to vote Labour then he feared that he would never get laid again.

    Serious consequences deserve sneaky dishonesty just like what Joseph Muscat practices in real life.

    • The Phoenix says:

      In real life, Dad is a very dodgy customs inspector promoted way beyond his abilities.

      With a big villa that came from many kickbacks during the days when customs officials used to charge businesses so that they would look the other way.

      Isn’t that right Alex il-gwardjan?

  5. M Falzon says:

    I couldn’t stop laughing at this advert. Qisu xi riklam taz-Zoo.

  6. ciccio says:

    Are those Kenneth Zammit Tabona’s paintings?

    • Grezz says:

      They should have used that Astrid Vella as the ‘mum’ and Hugh Anastasi as the ‘ded’.

      Kenneth Zammit Tabona could have been the bachelor ‘unkill’.

      Then the accents would all have been about right.

      • P Shaw says:

        They’re missing Cyrus as the token gay brother for display, or probably they kept him out on purpose since there was a laptop in the vicinity.

  7. Party of Liars says:

    She doesn’t want “Five more years of gideb,” but she is voting Labour.

  8. Daisy says:

    And her ‘ded’ is reading De Financial TimeSSSS.

    • Party of Liars says:

      Yepp. Can’t believe he is reading about the economic situation in Europe and is thinking about switching to Labour.

      • La Redoute says:

        Actually, he’s reading High Anxiety, an article by Edward Heathcote. It talks about tall buildings being a return to the medieval idea of a tower as the symbol of ascent, evoking fear, pride and isolation.

        Rather appropriate, I’d say, if he’s planning to vote for the arriviste Joseph and Michelle combo.

      • P Shaw says:

        Probably he is analyzing the prices and performance of his investment portfolio that he built up during the hard years of ghaks.

    • CIS says:

      Even Onslow of ‘Keeping up Appearances’ read the Financial Times. Was he in?

  9. Bob says:

    in this massssss lol

    As if you tell your mother bloody if you are a middle class family.

    5 more years of gideb! as if anyone says that

    ekcwali!

  10. J Abela says:

    ‘kulhadd qieghed isofri’ …qed nara tbaqqan.

  11. Sandra says:

    Gideb? Obviously, this ad was made before all these lies are emerging, ho, ho, ho.

    Let’s all wait and see who will regret it. Is this the young lady who said that she’s voting Labour and proud of it? And, most important, these actors in the clip are all Laburisti anyway, otherwise they would not be there in the first place.

  12. vanni says:

    An effort worthy of Goebbels.

    A couple of things that don’t ring true, apart from the sublimal messages you pointed out.

    Kids her age are either rebelling or couldn’t give a monkey’s about politics.

    In my time, we had nothing else to do, no internet, no PCs, magazines were something iffy, clothes were out of a third world country, the TV station was a political brainwashing exercise.

    Our schools were threatened with closure, we had to carry water in buckets to shower, we faced down policemen itching to beat us up, hung posters, attended meetings, had friends shot at by organised thugs masquerading as policemen, the SMU. In short we had a cause, and the political battle was a magnet. It was Good vs Evil, Eddie vs Mintoff, Light vs Dark, God vs Satan.

    This young actress’s role is of a spoilt brat, probably through Daddy’s earnings. What has she to fight for? Arrogance? Why would an ‘in person’ her age be bothered about politics? She has it made, and change to her would be anathema.

    Take the Mintoff girls. As far as they are concerned, when Daddy was Prime Minister, life was heaven on earth. But to the groaning seething youths their age, who did not form part of the elite Labour clique, life was the pits.

    So no, I’m sorry, but this was a good try, but just not good enough.

    Final thing. Daddy in the clip is relaxing reading the Financial Times. Dressed nattily, you might be excused in guessing he’s some corporate tiger, but his fear in facing his wife exposes him as some pussywhipped spineless idiot.

    • Matthew says:

      Very good point.

      When young people like her are so well off, they either know on which side the family’s bread is buttered and vote accordingly or they’re so spoilt that they don’t care either way and are more concerned with spending their money on cool stuff.

    • Beauty and the Beef says:

      ‘Kids her age are either rebelling or couldn’t give a monkey’s about politics.’

      Ah, but according to Owen Bonnici (or was it Luciano Busuttil?), in the same way you never forget your first kiss, you’ll never forget your first vote.

      For once, I’d have to agree with the man. So many first time voters won’t forget that first vote if Labour are elected on March 9. For the wrong reasons, of course.

    • H.P. Baxxter says:

      I told you it was 1930s Germany all over again. With horrible clothes and votkaretbull this time.

  13. sv says:

    That woman is hard core Labour. She’s the late Godwin Abela’s daughter.

  14. Peter F says:

    Nghiduha kif inhi. Karen ghaddiet ta’ Slimiza but the girl’s “ded” kind of gave it away. but then again, Karen Abela a Nationalist? No further comment!

  15. MX says:

    I burst out laughing when I saw it on TVM.

  16. sammy says:

    The daughter’s English is ATROCIOUS.

    • Grezz says:

      Exactly. As if people with an accent like that would decorate their home in that way.

      If they were happy to feature Hugh Anastasi’s house, why were they not happy to feature Hugh Anastasi himself, perhaps as the ‘ded’?

      Accent too posh, maybe?

      But I must say this: if Hugh’s keeping company with Byon Jo Zammit, the scum of Super One and an amateur porn ‘star’s’ spawn, he’s really hit rock bottom. This goes beyond slumming it.

  17. U ajma, as if says:

    Five more years of gideb.

    U ajma, as if anyone speaks like that.

    If lying worries them, why vote Labour anyway? Or was this scripted before Muscat, Farrugia Sacco, Mallia, and Bartolo were caught lying through their teeth?

  18. Peter F says:

    Oh forgot. Kenneth’s sketches on the wall. Nice touch.

  19. Gahan says:

    As if children argue that way with their parents. I was a Labour supporter a long time ago and out of respect for my parents I never wanted to confront my arguments against theirs because I would have ‘disappointed’ them and made them feel sad about my political choices.

    Each time the PN won an election I used to comfort them that everything will be OK, even though I had voted PN myself.

    The young girl in the advert should vote PN because Labour was caught lying seriously or avoiding to answer more than six times in two days.

  20. manum says:

    They are impressed by families who have worked hard. They would love to bring it all down.

  21. Ian Castillo says:

    Shoot me now. They just showed the ad on John Bundy’s show and it was received by a studio full of grinning Labour politicians – they can’t even hide their disdain for people who speak English even while they’re sucking up to them.

  22. Party of Liars says:

    Have you noticed how the father is voting Labour but is INsecure to state it aloud?

    He will be saying he voted PN in about 6 months time.

    • Harry Purdie says:

      I was once told by a wise scholar that ‘people are suckers for the truth’.

      Well, I know he had never visited Malta, since, here, people are suckers for lies.

  23. nev says:

    Shakespearean.

  24. MX says:

    The PN should consider a 2 years down the line “switcher” regret ad (a very realistic scenario).

  25. Betty Boob says:

    Five years of suffering and yet living in a luxurious house!

    I wonder how much “Ded” paid for those paintings. I just love “Ded” reading The Financial Times. He probably wouldn’t be doing it had we gone by Labour’s ideology ta’ kontra l-Ewropa. Ara veru “empty vessels make most sound”.

    PS: Please, if you want to portray ‘tal-pepe’, at least get the proper accent to make it credible. EKCHWULLY.

  26. Ghoxrin Punt says:

    Yes, quite, so not tal-pepe at all. Someone should have told their marketing people to get a real tal-pepe if they wanted to be convincing.

    Just as an aside, I do know a number of people who come from politically ‘mixed’ families, and the children almost always vote Nationalist.

  27. Johannes says:

    This is one advert that will convince floaters NOT to vote for Labour.

    • Mercury Rising says:

      Yep, this video seems to be poking fun at the middle class. It sounds like a parody. I wonder what the Snobby clan and the like have to say about it.

  28. Antoine Vella says:

    For their next advert they will have Antonella tal-Isnobby telling us why she’s voting PL. Her swearing will have the right accent, I’m sure.

  29. tca says:

    Daphne, I too thought how misogynistic this advert is.

    The “bad” in this advert is a woman who seems successful in business/public life.

    The man who will be doing the right thing, feels intimidated by the wife (miskin).

    Because of course, a woman who is successful outside her home and who is opinionated is intimidating, unreasonable and simply wrong in the scheme of things.

    Yes, Labour will be the most feminist government. Malta taghna lkoll.

  30. Ganna says:

    ‎”Five more years of gideb” ..ahahaha I wouldn’t expect an Academy Award nomination for Best Writing anytime soon.

  31. combinaguai says:

    Now I have seen a lot of bad things in my life… but THIS left me speechless.

    Please tell me WHO in Malta speaks like that, istra?

  32. Simple Susan says:

    Where do they find these people? The words ‘digging’ and ‘grave’ come to mind.

    If this is Labour’s idea of what an English-speaking Maltese girl sounds like, they’ve clearly never met a living, breathing specimen.

    It’s like watching a car crash in slow motion.

  33. Election Mode says:

    What about the younger daughter and what exactly was her role?. She looks extremely depressed and unhappy.

  34. Aunt Hetty says:

    That advert is a caricature of what THEY think is happening in traditionally Nationalist households.

    Bunch of silly inverted snobs!

  35. Lejberstar says:

    ‘If we stuck together as a whole country, we wouldn’t be in this mess.’

    What mess are we in – have I missed something?

    I’m so glad that Labour are moving away from tribal politics though.

    Ghax dawk li jitkellmu b’l-Ingliz kollha jivvutaw ghal PN.

    This ad is a clear indication that the ‘us and them’ divide is stronger than ever in Labour land.

  36. Edward says:

    This advert made me laugh like crazy. I disagree with my parents all the time on many issues.

    It’s not like I don’t have a choice in the matter.

    It’s not just the accents that bother me too much. It’s the language switching. I can’t stand it. Does the PL really think that middle class people speak like that?

    Most middle class families tell their children off for switching too much and insist that they choose a language.

    What an offensive stereotype.

    The only time that actually does happen is when we’re with friends, having fun, and want to joke about a bit.

    Oh and another thing, why on Earth would anyone want to speak out like that about who they were voting for?

    If I ever met this girl I would give her a bit of useful advice: if it’s going to cause an argument, just keep silent about it because there is no way your parents are going to know what you do in the voting booth.

    But here is what puzzles me. Suddenly, voting Labour is like coming out of the closet. What’s with the deceleration? Why such a strong stance?

    What’s next? Labour Pride Parade?

    And what mother in her right mind is going to talk to her daughter like that?

    It’s not like she just told her mum that she’s going to get a tattoo of two-girls-one-cup on her face.

    But I suppose voting Labour must feel like that sometimes. They lie and ignore their past like crazy, but if you ask me it is exactly what motivates them to scream the loudest and chant the hardest, to blank it all out as much as possible.

    • Jozef says:

      The offence taken by Deborah Schembri at the red and blue ad was remarkable, going by what she said on Xarabank.

      It’s as if Labour’s suddenly become the party of minorities and how dare the mainstream make fun of their technicoloured nature.

      I haven’t yet understood what she found more distressing, having Muscat’s face painted red or Gonzi’s face in blue.

      If they keep at this, the message will be how tough and unfair life is. I suppose she’s still miffed at Simon, blue is better it seems.

      What’s interesting is how she defended Manuel Mallia’s conflict of interest in the Labour Party. Deborah thinks it’s fine to put personal professional interests before those of the party.

      Mallia, as far as she’s concerned, did well to keep everything to himself.

      Any Laburist reading this: Enjoy, we had three of those.

      • Miss O'Brien says:

        I am not surprised that Deborah finds nothing amiss that Manuel Mallia puts personal interests before that of the party. She has been doing this everywhere she worked.

      • Mercury Rising says:

        Speaking of Deborah, wasn’t that bit of advice she gave to Claudette priceless? “U ‘tghallmu ftit Malti, in the process!

        Hilarious.

  37. Jozef says:

    If that’s a pepe’ accent, my wife’s inbred royalty.

    Relaxing at home with The Financial Times.

    Pelmeted Savoys in white leather.

    And traditional control freak mummy, working at an empty glass table.

    Did they actually pay for this ad?

    • Bob the bear says:

      What about the spoilt brat of a daughter, her hair blow-dried till an inch of its roots, her face made-up in Super One style, moving clumsily around the room whilst shrieking in baaaaad English?

      Of course in real life, this ‘ wannabe showgirl/actress/singer’ probably has one or two degrees under her belt already, because, thanks to these “uff ta, these Nazzjonalisti arroganti”, she has been given the opportunity to do so.

  38. Thaddeus says:

    Actually Daphne the last two paragraphs are not quite accurate, they do tend to parade Yana quite a bit.

  39. one of us says:

    What a crap ad. They might be mittelklass but certainly not middle class. Keep trying, you idiots.

  40. Bobcat says:

    Bwahahaha. What gets me is their inability to see the obvious. My 7 year old said ‘Ila mum what hamalli they are’

    If a 7 year old can see through this crap I think we’re OK. It’s they who have the problem and obviously a chip on their shoulder about class distinctions.

  41. H.P. Baxxter says:

    Daphne, they’re really scrabbling for that crucial pepe vote.

  42. P Shaw says:

    They also depict women as hysterical.

  43. Clifford Galea says:

    Even the end of the ad shows that voting Labour is something to laugh about and something you’re ashamed of admitting. tsk tsk.

  44. a.p.gambina says:

    It’s papa’ or pa’ in the north. Dahdddeee in the south.
    And Daddy everywhere else, hole-filling.
    Dead simples.
    Not complicated at all.

    [Daphne – Bollocks. There are 10 different ways to pronounce daddy and papa, and each one places the person EXACTLY. Also, you get both words in the same extended family, as in mine, and we all live/d in Sliema/Valletta.]

  45. birzebbugia says:

    I think Frederick Testa is the script mastermind. Taparsi advert tad-dojoq.

  46. M.. says:

    It plays out like a spoof. And they don’t realise that.

  47. MAXIMUS says:

    So now we have Labourites acting as Nationalists.

  48. Pip says:

    Fit in the pockets of their own klikka?

  49. Christian says:

    This advert will no doubt appeal to the semi- educated gullible, of whom there are many, who cannot distinguish between form and substance.

    The March 9th vote may very well be decided by the bad choices of such people who carelessly believe that Labour can offer a better future for this island of ours when the writing is clearly on the wall: change can only be a good thing when its delivery men know how and where to deliver it.

  50. L-ewropa taghna lkoll says:

    Do they seriously think we talk like that? How offensive.

  51. Miss O'Brien says:

    I think that this sorry ad repels the same people it wants to attract.

  52. Mark says:

    Dear God, the man actually is conversant with the FT. And he says he will vote Labour. He can’t have been reading it very closely.

  53. TGTBT says:

    I’m really sure det if jirbhu il-Labour on 10 March….. Der will be no more bandieri wite and of Europe but everywhere will be covered bl- ahmar.

    So just drop the act, and with all due respect if you vote Labour just by seeing an ad without vetting any policies, then honestly you are going to get what you deserve.

  54. Doriette Rizzo Naudi says:

    How ironic. Throughout this electoral campaign PL have showered the electorate with catch phrases in English and a first lady wanna-be who flaunts expensive designer clothes.

    They now have the cheek to publish promos which ridicule and mimic ‘Slimizi’. They do not yet possess the mental acumen to realise that the language and habits they ridicule are nobody’s but THEIR OWN.

  55. TROY says:

    Miskina fejn spiccat Karen Magro (playing the mum) – filli segretarja ta’ Alfred Sant u issa papazza ta’ Joseph.

  56. Ivan Bartolo says:

    Daphne, this is truly great. Your analyses are brilliant. Keep up the great work. Love it!

    [Daphne – Thank you.]

  57. E Marks says:

    I have lived in Sliema all my life and most of my friends are English-speaking Maltese people. I have never heard anyone speaking in that way and using that ‘accent’.

    This video is an affront to us. Just when I thought that Labour finally managed to launch a decent campaign, they go and hit an all-time low.

    The Labour Party: Turning lemonade into lemons since 1921.

  58. F. Vella says:

    Min ghandu ftit melh jirrealizza li l-Labour mhux se jirbah bl-ideat tieghu, ghax m’ghandux, imma bil-voti tan-Nazzjonalisti li ‘xebghu’ u jridu ‘bidla’. Il-kampanja taghhom u l-ucuh li qed juru ta’ min qed ‘jaqleb’ ghal maghhom jikkonfermaw dan. It-tajba hi li dawn l-iswitchers se jkunu qed jeleggu gvern li diga’ ddikjara li se jimxi fuq il-passi ta’ dan il-gvern u allura wiehed jistaqsi: il-bidla qed issir ghax gejna mweghda xi pozizzjoni, jew xi agevolar?

    Ir-risposta tigi wehidha u min se jasal, jew ga wasal, ghal dan zgur ma jixraqlux jissejjah Nazzjonalist u kien jghid li hu hekk ghax qabillu – opportunisti primi.

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